Helped increase startup revenue by $ 22 Million through multi band advertising in record 7 months. Ran campaigns in partnership with companies like Zoom Cars, Bajaj Allianz etc.
Helped increase consumer base of Airtel (Bharti Cellular Ltd.) in the M&G region to ensure revenue growth and profitability through smart cross sell and upsell that generated 2 Million record sales in 2 years.
Helped generate $ 2.1 Million in revenue in less than 6 months of the startup incorporated.
Helped increase the number of Demo Appoitnemts from 30 to 120 Demos in less than 90 days.
Dainik Bhaskar is one of the leading newspapers in India with a massive readership. However, the newspaper faced a challenge when it came to attracting B2B customers who were interested in advertising their products and services in the newspaper. I helped them create and implement a successful B2B demand generation campaign. The following is a success story of the campaign.
The Objective:
Dainik Bhaskar wanted to increase its B2B customer base by attracting businesses interested in advertising their products and services in the newspaper’s digital assets ( Web/Social Media/Applications). The objective was to create a demand generation campaign that would help Dainik Bhaskar achieve these goals.
The Strategy:
I created a multi-channel B2B demand generation campaign to achieve the desired results. The campaign involved the following tactics:
Targeted Email Marketing: We created targeted email campaigns that were sent to businesses that were likely to be interested in advertising in Dainik Bhaskar. The emails contained information about the newspaper’s readership, circulation,digital reach of social media/mobile and web assets.
Social Media Advertising: We developed a social media advertising strategy to promote Dainik Bhaskar’s advertising services. They created social media ads that were relevant to the target audience and used targeting options to reach businesses interested in advertising.
Search Engine Advertising: We leveraged search engine advertising to target businesses searching for advertising opportunities in digital media space. We created Google Ads campaigns that targeted relevant keywords related to newspaper advertising.
Content Marketing: We created informative blog posts and articles related to the benefits of advertising on media house’s digital assets. The content was shared on Dainik Bhaskar’s social media platforms and website to attract businesses interested in advertising.
The Results:
The campaign was a resounding success, achieving the following results:
Increased B2B Customers: The campaign helped Dainik Bhaskar attract new B2B customers interested in advertising their products and services. The targeted email marketing and social media advertising campaigns helped increase awareness..
Increased Engagement: The social media advertising and content marketing tactics used in the campaign helped increase engagement on Dainik Bhaskar’s social media profiles. The informative content created by us received higher engagement and reach, leading to increased brand awareness.
Increased Revenue: The B2B demand generation campaign helped Dainik Bhaskar increase its revenue by 7% from advertising. The targeted advertising campaigns helped attract businesses interested in advertising, leading to increased revenue.
IBM, as we all know is one of the leading technology companies in the world. They were faced with a challenge when it came to generating demand for their services among B2B customers. The following is a success story of the campaign.
The Objective:
IBM wanted to generate demand for their services among B2B customers. The objective was to create a demand generation campaign that would help IBM achieve these goals.
The Strategy:
We created a multi-channel B2B demand generation campaign to achieve the desired results. The campaign involved the following tactics:
Social Media Advertising: We developed a social media advertising strategy to promote IBM’s services. We created social media ads that were relevant to the target audience and used targeting options to reach businesses interested in IBM’s services.
Search Engine Advertising: We used search engine advertising to target businesses searching for technology solutions. We created Google Ads campaigns that targeted relevant keywords related to IBM’s services.
Content Marketing: We created informative blog posts and articles related to the benefits of IBM’s services. The content was shared on IBM’s social media platforms and website to attract businesses interested in IBM’s services.
The Results:
The campaign was a resounding success, achieving the following results:
Increased B2B Customers: The campaign helped IBM attract new B2B customers interested in their services.
Increased Engagement: The social media advertising and content marketing tactics used in the campaign helped increase engagement on IBM’s social media profiles. The informative content created received higher engagement and reach, leading to increased brand awareness.
Conclusion:
The B2B demand generation campaign for IBM was a huge success. The campaign helped the technology company achieve its objective of generating demand for their services among B2B customers.
The multi-channel marketing strategy implemented helped IBM achieve its goals and establish itself as a reliable and effective technology solution provider for businesses.
The success of the campaign demonstrates the importance of targeted and multi-channel B2B demand generation campaigns for businesses looking to attract new customers.
With a multi-channel approach that includes targeted email marketing, social media advertising, search engine advertising, and content marketing, businesses can achieve their objectives and establish themselves as reliable and effective service providers in their industries.
