B2B lead generation is the process of identifying and nurturing potential customers for your business’s products or services. It involves using various tactics to attract, engage, and convert prospects into paying customers. Effective lead generation requires a deep understanding of your target audience, their pain points, and how your offerings can solve their problems. With the right strategies and best practices, you can generate high-quality leads that drive revenue and growth for your B2B business.

Demand is a tricky space. Art isn’t about selling. The art is about people wanting to buy. Many founding teams make this silly mistake in their messaging. Naturally they talk about their product capabilities. Well, on the other hand, the prospect wants to hear how you solve their problems. As a b2b growth hacker, my job with any typical business to business demand generation is to flip this script. 

The real skill isn’t in selling. In fact, b2b brands need to align themselves with the prospect’s goals. Audiences love when sellers discuss areas of common interest. Today, any responsible B2B growth agency would focus on one thing – The advertising experience. Everything comes later.