It is becoming extremely important for b2b businesses to offer personalized experiences. Today businesses are a function of multiple micro teams. This integration makes it difficult for businesses to decide on technology solutions. Today, companies hire account based marketing experts to avail this opportunity to nurture and influence all micro teams separately. This empowers the campaign to nurture influencers using messaging that solves their individual problems. Sounds complicated? Talk to me and I’ll explain.
Why is Marketing effective in large ticket size deals ?
Account based
We follow 100% human empowered account based marketing campaigns. This helps us stand out in the crowd. The automated marketing space is very cluttered. Today, Audiences, especially high ticket sales prospects, expect brands to handle them exclusively, manually and personally.
We manually research precise roles of the prospects in their respective organizations. We then identify key pain points that those individual decision makers/influencers are facing in their current corporate environment. This helps us custom design advertising campaigns/content pieces for each pain point that particular individual is facing.
Lastly, as an Account based marketing consultant, I then target each individual with pain points they are solving. I follow one segment for each individual. This guarantees personalization that prospects expect in today’s competitive world.
Account Based Marketing is not the need of the future of marketing now. It is the need of the present. If you talk about high ticket deals, no automated campaign can get you there. An ABM expert is the key. Yes, automation is great for small/mid ticket size
sales. However, large ticket sales that you hear of on the internet don’t happen with automated marketing campaigns.
We helps you create a very personalized/customized strategy for each individual person you are reaching out to. What I mean to say here is ABM allows you to follow “ One segment for each person” campaigns. Interesting – Isn’t it? Talk to me if this sounds like something that interests you.
